Animation guide

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About this awareness campaign 7

Target audience and objectives

The It’s not violent awareness campaign is primarily aimed at youth aged 15 to 25 and lends itself to a variety of educational interventions. By placing participants in the perspective of a victim of intimate partner violence, the experience helps to:

• Promote recognition of different, more subtle forms of violence;

• Increase sensitivity to the reality of victims of intimate partner violence;

• Encourage personal reflection on intimate partner violence.

The platform presents 5 distinct vignettes, each exploring different forms of non-physical violence.

Presenting "Hungry like the wolf"

Presenting "Hungry like the wolf"

Sexual Violence / Pressure to Consent 

Synopsis: Using manipulation and gaslighting, the abuser is pressuring the victim to have sex.

Presenting "Can’t touch this"

Presenting "Can’t touch this"

Sharing of intimate images / Sexual exploitation

Synopsis: The abuser tries to convince the victim to take intimate pictures in order to sell them and make money.

Presenting "Breathing space"

Presenting "Breathing space"


Synopsis: The abuser is irritated that the victim has not responded to their text messages. The abuser doubts the victim’s explanations and demands proof of their whereabouts.

Presenting 'My way or the highway"

Presenting 'My way or the highway"

Isolation, manipulation and veiled threats

Synopsis: The abuser uses psychological violence and manipulation to convince the victim to cancel an outing with friends.

Presenting "Every breath you take"

Presenting "Every breath you take"

Cyber-violence and geolocation

Synopsis: The abuser uses geolocation to track the victim without their knowledge, makes threats and demands photographic evidence of their whereabouts.

*This vignette is written in a gender neutral manner. The victim can be male as well as female, as can the person using the violence.

Structure of the vignettes

Each vignette begins with an interactive section in which participants take part in a text message exchange between two protagonists, an abuser and a victim. In each discussion, participants are asked to choose the victim’s response to the abuser from among three possibilities, five different times. There are therefore 243 possible combinations for each vignette and 1215 different experiences on the platform across the five vignettes.

The interactive experience ends with the question « was this conversation violent ? » which serves as an introduction to a short educational section. This section explains why the vignette is violent and quickly discusses statistics and legal concepts related to the content of the vignette.

Warnings 2

Participants should be encouraged to be sensitive in their interactions

Before any group intervention on the topic of intimate partner violence, it is important to remind the participants that the topic may affect many people personally, either because they themselves have been a victim or because someone they love has been victimized (a friend, their mother, etc.). They should be encouraged to be sensitive in their reactions and comments. A good way to do this, in a constructive way, is to suggest that they ask themselves, « If I were being abused, would it hurt me to hear this ? What if my mother was the victim ? ».

If you find that some participants are not able to follow this instruction, it is best to stop the activity to prevent other participants from being hurt.

Be prepared to receive confidences and give resources

The vignettes presented in this experience are very realistic. Since intimate partner violence is common, during the exercise one must assume that some participants will become aware of their own situation as a victim, a friend, an exposed child, etc. It is therefore possible that some participants will need support following the experience.

It is important to give access to resources by sharing the contact information for SOS violence conjugale (1 800 363- 9010 and We are available throughout Quebec 24/7, and offer services by phone, chat and text. A list of other Canadian and international resources is also available in the get help tab situated at the top right corner of this page.

Ideally, another adult is also present and readily available if some participants need to confide.

Animation Modes 4

How to introduce the workshop

At the beginning of the animation, tell the group that they are about to witness an exchange between two people of their own age, and that during the course of the story they will have to choose how one of the characters responds to the other. In order not to create expectations or reveal the outcome of the exercise, avoid talking about victims and abusers during the introduction. It is important to tell the group that in each situation they must take into account the fact that both members of the couple want to stay in the relationship, at least for the time being.

After the online experience is over, different facilitation questions can be used (see next section) in order to promote discussion amongst the group.

Large group facilitation

The animation is done by using one vignette at a time. The facilitator may choose the vignette depending on their goal, or the group can choose the vignette by voting for one of the available titles. For greater impact, the experiment can be repeated a few times (over a few weeks or months, for example), using a different vignette each time.

You can ask two participants to play the part of the protagonists of the story, taking care to distribute the roles randomly, without necessarily assigning the role of the victim to a girl or that of the aggressor to a boy. You may also choose to have participants read the lines silently, or to read the exchanges yourself, giving free rein to your interpretation skills. The important thing is that the interpretation must remain realistic.

When faced with a choice, the group votes by a show of hands about which answer to select. The beauty of this form of animation is that participants will be able to see that when faced with violence, no one is sure or really certain about having the «right» answer, and that opinions differ greatly amongst them.

Sub-group discussions

The animation is based on several vignettes. The group is divided into teams, each of which is randomly assigned a different vignette.

Participants are asked to start by doing the experiment for themselves, on their own cell phone, computer or tablet. When they are done, they discuss their experience in their team for about 20 minutes. The interest of this form of animation is that each participant will have had a different experience from the others because there are 243 possible combinations to each vignette.

After the small group discussions, each team can be asked to share the content of their vignette as well as their reflections with the larger group.

Awareness booth

The It’s not violent experience can be used as an awareness kiosk or booth. This involves projecting the online platform on a wall or large screen and then allowing passers-by to stop, experience the platform live and then discuss it.

Facilitators can also walk around public places such as a cafeteria or an agora, offering to do the experiment on a tablet, which they have in their possession. Once the participants have finished the exercise, they are asked to discuss it and their experience.

Talking points 4


The It’s not violent experience allows for a wide range talking points. In this section, you will find different questions you can use to promote discussion, and the reflections they hope to elicit from the participants. You can choose to use one question in order to explore it in depth or several questions to promote a broader understanding of the experience.


How did you find the experience?

Is it realistic? Do things like this happen in real-life?

Are you surprised?

Questions to help identify and understand violent behaviours

What does it mean when we say that a behaviour is violent ?

Put forth the idea that a violent behaviour is a behaviour that aims to influence a person against their will.

Discuss examples from the vignette.

Help participants realize that some behaviours are very subtle and can easily go under the radar, while others are more striking.

Ask for synonyms of violent behaviours and write them on the board: behaviours that aim to control, restrict, prevent, manipulate, threaten, blackmail, finesse, take over, circumvent, force, coerce, etc.

Do you have examples of other behaviours that can be abusive within an intimate partner relationship ?

Highlight the wide variety of behaviours that can be violent.

Violent behaviours can be physical : hitting, shoving, pinching, holding, spitting, hitting with an object, sexual assault, etc.

Violent behaviours can be non-physical : cursing, shouting, insulting, devaluing, guilt-tripping, denigrating, humiliating, forbidding, forcing, ridiculing, blaming, threatening children, animals or loved ones, preventing one from seeing one’s family or friends, breaking objects, etc.

It is important to talk about sexual violence including rape, sharing intimate photos or videos, pressuring the victim to have sex, forcing the person to certain sexual practices, etc.

Violence can target loved ones by lying to or manipulating friends, parents, teachers or caregivers.

Violence can target one’s finances when criticizing financial management, creating debts in the victim’s name, stealing money, limiting access to financial resources, preventing the person from studying or working, etc.

Violence can target one’s spirit or identity by ridiculing spiritual beliefs, forcing or preventing the practice of a religion, using religion or values to justify violence, attacking deep-seated values or aspirations, etc.

Violence can use the judicial system by filing a complaint against the victim, lying to counsellors, threatening to reveal criminal behaviour to authorities or to parents as a means of maintaining a hold on the victim, etc.

Some forms of intimate partner violence are criminal, such as assault, threats, theft, kidnapping but many are not like psychological or emotional abuse. However, they hurt the victims just as much.

In your opinion, is it less serious when the violence is not physical ?

Explore the idea that non-physical violence can be just as hurtful and harmful to the victim as physical violence. Apart from the physical pain and injury associated with physical violence, non-physical violence has the same repercussions by instilling fear, confusion, guilt, outrage, anger, pain, suffering, feeling trapped, etc.

In your opinion, can a look be violent ?

Help participants realize that everyone knows how to recognize a dirty look or judgemental glare, and how to give one as well. We can simulate dirty looks and demonstrate that only the person to whom it is directed at, fully receives it, and that spectators do not really see the look nor capture its emotional charge and impact upon the victim.

Explore the idea that what is implied can be as powerful as what is openly said, sometimes even more so.

In your opinion, can a compliment be violent ?

Help participants realize that a compliment can be said in a sarcastic way or with a swear word and become an insult.

A compliment can also be a way of denigrating, for example «sometimes I don’t understand how you can have opinions like that, you are usually so intelligent».

Explore the idea that it is all a matter of tone and intention, and that we can usually recognize what someone means even when it is not clear, especially when it comes from the person we love and know inside and out.

What do you think is the motivation of the person who is engaging in the violent behaviours ?

Help participants realize that violent behaviours are a means used by a partner wanting to establish a position of power within the relationship, in order to control the decisions and to put their needs at the center of the couple’s concerns. In concrete terms, this means that one person purposely engages in behaviours intended to impose their will on the other person, to force them to do something, and to have the upper hand, the control, the power in the relationship.

Help participants understand the difference between taking control and losing control. In intimate partner violence, it is not at all a loss of control because it is easy to see that violent partners will stop themselves before going too far, especially if there are witnesses present. Therefore, violence is a choice.

The aggressor’s objective, for each vignette can be determined by asking the participants : “What do you think the abuser’s goal was?”

  • Hungry as the wolf: That the partner agrees to have sex.
  • Can’t touch this: That the partner agrees to create and sell intimate photos.
  • Breathing space: To force the partner to respond quickly to text messages or any other demands in the future.
  • My way or the highway: To make the partner give up their plans to go out.
  • Every breath you take: Knowing where the partner is at all times, to make the partner report back when asked, to make the partner provide proof that what they say is true.

Why do you think the experience is called It's NOT violent ?

Help participants realize that there is often a tendency to minimize subtle manifestations of violence, to think that «it’s not violent»... when in fact it is.


Questions to promote empathy and understanding for victims

How did you feel during the experience?

Make a list of participant’s reactions : confusion, helplessness, surprise, disgust, distress, how some may have felt anxiety, etc.

Help participants realize that what they felt during the experience represents perhaps 1% of the real effect that it would have had on a real victim. Ask them to imagine for a moment that the same comments came from their own partner.

Was there a "right answer" among the choices offered through the discussions?

Go back into the vignettes to test other responses.

Make an inventory of the strategies the victim has tried  : being direct, being conciliatory, being understanding... and their outcome (they don't work) to conclude that the only response that appeases the abuser is when the victim complies with their request.

If participants have alternative responses, ask the group to imagine what the abuser's plausible response would have been in that particular situation.

Bring out the idea that victims of violence may want to react with violent behaviours in direct response to the abuser's violence (ex : "You're so stupid to say that to me!") and that although those reactions remain violent behaviours, they do not have the same meaning or impact as those of the abuser. The reactive violence of the victim is about regaining legitimate power over the situation, rather than taking illegitimate power against the partner.

If participants suggest that the victim should just leave the abuser, it is important to remind them that the victim does not want to break off the relationship at this time. Issues related to a potential break-up can be explored by imagining how the partner might react if the victim was to break up at that point in time. Participants can be asked to imagine how the controlling partner's violence will continue and likely increase after the breakup. 

Help participants realize that no matter the victim's choice of behaviour, the abuser is using their response to regain power over them and that we must stop judging victims for their reactions, for what they said or did not say, did or did not do.

Explore the idea that from the victim’s point of view, she fails the relationship again, and again. This is so because everything she says is used against her and that no self-esteem can resist the amount of perceived failure.


More information 1

More information

SOS violence conjugale’s website provides access to a wealth of information on the issue as well as help for victims, loved ones and professionals.

More specifically, the SOS-INFOs are short capsules about various topics related to intimate partner violence. The following articles may be useful to help prepare for the animation of the It's not violent workshops:


Get some help

Are you a victim of intimate partner violence or do you know someone who is… Get help right now!


24/7 throughout Québec
1 800 363-9010

By chat

Talk to someone

By text

Throughout Québec

Choose a texversation
Choose a texversation
Choose a texversation
Choose a texversation
My way or the highway
My way or the highway
Hungry like the wolf
Hungry like the wolf
Breathing space
Breathing space
Every breath you take
Every breath you take
Can't touch this
Can't touch this

Get some help

Are you a victim of intimate partner violence or do you know someone who is… Get help right now!


24/7 throughout Québec
1 800 363-9010

By chat

Talk to someone

By text

Throughout Québec

For help elsewhere in Canada

For help elsewhere in the world

  • 🇹🇼

    113 Protection line

  • 🇧🇬

    24/7 Hotline for Women, Juveniles and Children

  • 🇭🇷

    Autonomous Women’s House Zagreb

  • 🇦🇱

    Counselling Line for Women and Girls

  • 🇳🇴

    Crisis Situation Helpline

  • 🇨🇾

    Cyprus North - Domestic Violence Helpline

  • 🇽🇰

    Direct Line for Victims of Violence

  • 🇨🇾

    Domestic Violence Helpline

  • 🇨🇿

    DONA Line

  • 🇦🇺

    DV Connect

  • 🇧🇪

    Écoute Violences Conjugales

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    Fédération nationale solidarité femmes

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    Federation of Bosnia and Herzegovina - SOS Line for Help of Women and Children, victims of domestic violence

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  • 🇦🇹

    Frauen helpline

  • 🏴󠁧󠁢󠁥󠁮󠁧󠁿

    Freephone National Domestic Violence Helpline

  • 🇷🇸

    Helpline for victims of domestic violence

  • 🇹🇷

    Hürriyet Emergency Domestic Violence Hotline

  • 🇮🇸

    Kvennaathvarfið shelter helpline

  • 🏴󠁧󠁢󠁷󠁬󠁳󠁿

    Live Fear Free Helpline

  • 🇩🇰

    LOKK Hotline

  • 🇭🇺

    NaNE Helpline for Battered Women and Children

  • 🇺🇸

    National Domestic Violence Hotline

  • 🇵🇱

    National Emergency Service for Survivors of Family Violence Blue Line

  • 🇷🇺

    National Helpline for Women Victims of Domestic Violence

  • 🇺🇦

    National Hot Line on Prevention of Domestic Violence

  • 🇧🇾

    National Hotline for survivors of domestic violence

  • 🇸🇰

    National Line for Women Surviving Violence

  • 🇲🇰

    National SOS Line

  • 🇩🇪

    National Women’s Helpline

  • 🇬🇪

    National Women’s Helpline

  • 🇷🇴

    National Women’s Helpline

  • 🇮🇹

    Numero verde Antiviolenza Donna

  • 🇱🇹

    Pagalbos Moterims Linija

  • 🇧🇦

    Republika Srpska - SOS Line for Help of Women and Children, victims of domestic violence

  • 🏴󠁧󠁢󠁳󠁣󠁴󠁿

    Scottish Women's aid

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    Servicio telefónico de información y de asesoramiento jurídico en material de violencia de género

  • 🇵🇹

    Serviço de Informação às Vitimas de Violéncia Doméstica

  • 🇲🇪

    SOS Helpline for Victims of Violence

  • 🇸🇮

    SOS Helpline for Women and Children – Victims of Violence

  • 🇬🇷

    SOS Hotline

  • 🇿🇦

    Stop gender violence line

  • 🇲🇹

    Supportonline 179

  • 🇸🇪


  • 🇦🇲

    The National Hotline for Women Victims of Domestic Violence and their Children

  • 🇳🇿

    The women's refuge

  • 🇲🇩

    Trust Line

  • 🇪🇪


  • 🇳🇱

    Veilig Thuis

  • 🇨🇭

    Women helpline

  • 🇮🇪

    Women's Aid Freephone National Domestic Violence Helpline

  • 🇫🇮

    Women's Line

  • 🇱🇮

    Women’s Helpline Frauenhaus